Technological convergence economic convergence social or organic convergence cultural convergence global convergence 3. Jenkins and media convergence the term media convergence refers to a range of media merged into one. Jun 19, 2006 henry jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Convergence culture is a theory which recognises changing relationships and experiences with new media. Convergence culture where old and new media collide henry. Mar 10, 2017 henry jenkins is an american academic of media culture and has been interested in the role fans play in defining media culture. Convergence culture where old and new media collide henry jenkins author. But the huge wave of publications, conferences and discussions about media convergence began just after the pub lication of henry jenkins book convergence culture.
Categories of convergence lets take a look at the five categories of convergence. Henry jenkins, worship at the alter of convergence. Maggio 2014 dicembre 20 maggio 20 novembre 2012 ottobre 2012 maggio 2012 febbraio 2012. Convergence culture where old and new media collide henry jenkins keywords. Vincent miller, convergence and the contemporary media experience. A s fan productivity goes public, it can no longer be ignored by the media. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black box, but instead a process that changes how media is both consumed and produced.
Pdf convergence culture and the legacy of feminist cultural studies. Henry jenkins explaining what is media convergence. Forms of convergence technological convergence regulatory convergence media industry convergence convergence culture and participatory media 5. Henry jenkins convergence culture where old and new media. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the university of southern california usc annenberg school for communication and journalism and the usc school of cinematic arts. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power. It brought questions about the realm of the concept, typologies and previous research.
Pdf this essay elaborates upon some of the feminist legacies underwriting the work of henry jenkins, particularly the 2006 book. Another way in which media convergence can be an opportunity to industries is by getting the viewers involved in the show like recently on deal or no deal on channel four when they had the two weeks of live shows to celebrate their six years on being on air they got the viewers involved in the show by getting them to tweet the banker via twitter by using hashtagdonolive and suggesting. Convergence culture cultura convergente rebel alliance. He takes us into the secret world of survivor spoilers, where avid internet users pool their knowledge to unearth the shows secrets before they are. Convergence culture henry jenkins linkedin slideshare. In this book, jenkins introduces the reader to the ways in which these cultures converge in corporate, religious. Media convergence is more than simply a technological shift. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world.
He is the author andor editor of twelve books on various aspects of media and popular culture, including most recently convergence culture. Henry jenkins is the provosts professor of communication, journalism, and cinematic arts at the university of southern california. Media convergence is the flow of content across multiple. The cultural logic of media convergence international journal. Taking media scholar henry jenkinss concept of convergence culture. On youtube, there are lots of recordings from tv shows and films old and new. Just as communication was the floor of the 5 cs, convergence is the umbrella.
Television fans and participatory culture, convergence culture. Henry jenkins convergence culture where old and new media collide. He is author of five books, most recently convergence culture 2008, fans, bloggers, and gamers 2006, the wow climax 2006, all available from nyu press, and is coauthor or editor of eight other books on media and communication. Where old and new media collide by henry jenkins in djvu, fb3, txt download ebook. Economic convergence is when a single company has interests across many kinds of media. Jenkins also stated that media convergence could be referred to as a situation whereby numerous media organisations coexist together, and where media content is able to flow fluidly across. Henry jenkins mit comparative media studieswriting. Tutto convergence culture crossmedia cultura convergente cultura digitale holonic system humanistic management media convergence storytelling transmedia transmedia storytelling umanesimo digitale. May 17, 2012 henry jenkins explaining what is media convergence. Economic convergence, when a single company has interests across many kinds of media. Henry jenkins is provosts professor of communication, journalism, cinematic arts, and education at usc.
Media theorist henry jenkins identifies the five kinds of convergence as the following. Creating meaning and value in a networked society, and by any media. Media scholar henry jenkins theorized that there are actually five categories of convergence that we see today. Jenkins, henry 2004 the cultural logic of media convergence.
Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. Understanding the participatory culture of the web. Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers. I would probably go for the second option but with a particular emphasis on henry jenkins as he forms the general foundations for discussion on the theme of media convergence. In this essay, i will try to describe how these three trends have altered the way media consumers relate to each other, to media texts, and to. Media convergence convergence culture by henry jenkins 2. Media convergence is the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences. Culture of democracy with david thorburn, in henry jenkins and. Fans, bloggers and gamers midia consumers in a digital age 2006. The following is a guest post from julia fernandez, this years ndiipp junior fellow. The cultural logic of media convergence eng11adaptations gillespie 1999 points towards a culture boom, while mark crispin. Where old and new media collide, fans, gamers, and bloggers. Convergence culture is in many ways the culmination of the past eight years of my life, an outgrowth of m buily effort ud p mits tos comparative media studies progra centem fo arsr a conversations about media chang paste present, and future and of my efforts to enlarge public dialogues about popular culture and contemporary life.
Aug 01, 2006 henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california. Convergence culture is i n many ways the culmination of the past eight years of m y life, an outgrowth of m y efforts to b u i l d u p m i t s comparative m e d i a. Where old and new media collide, henry jenkins, a major figure in the study of fan culture, continues and expands his work on the fan and blog cultures that exists in digital social networks. The media convergence research theme normally refers to entire production, distribution, and use process of future digital media services from contents production to service delivery through various channels such as mobile terminals, digital tv, or the internet. Henry jenkins, professor of humanities and the founder and director of the comparative media studies program at mit master of convergent media the contemporary media. The twentieth anniversary edition of henry jenkinss textual poachers brings this nowcanonical text to a new generation of students interested in the intersections of fandom, participatory culture, popular consumption and media theory. Different fran outside economies often arrive in costume and systemati stage key moments from the. Jenkins, henry the cultural logic of media convergence. And now, you pitch a world because a world can support multiple characters and multiple stories across multiple media. Ebook convergence culture reconsidered media participation. As with previous revolutions, the media reform movement is gaining momentum at a time when people are starting to feel more empowered, not when they are at their weakest. Jun 7, 2019 participatory politics in an age of crisis.
The worst thing a kid can say about a game is its too easy. In turn, media convergence impacts the way we consume media. Where old and new media collide by henry jenkins 20060801 henry jenkins on. Henry jenkins convergence culture s6c media and film blog. Media convergence as media critics, such as robert mcchesney, have noted, the current trend within the entertainment industry has been toward the increased concentration of media ownership into the hands of a smaller and smaller number of transmedia and transnational conglomerates. Horizontal integration, that is the consolidation of holdings. Convergence culture where old and new media collide henry jenkins. He is the author or editor of 20 books including textual poachers. This is part of an ongoing series of interviews julia is conducting to better understand the kinds of borndigital primary sources folklorists, and. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the. Where old and new media collide by henry jenkins 20060801. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of. Media in category henry jenkins the following 26 files are in this category, out of 26 total. Pdf convergence culture in the creative industries researchgate.
Educators, media specialists, policy makers and parents will find convergence culture both lively and enlightening. Pdf henry jenkins convergence culture where old and new. Nov 10, 2010 henry jenkins describes 5 processes that make up convergence culture. I thought i knew twentyfirst century pop media until i read henry jenkins. Convergence culture reconsidered media participation environments name author. Pdf the cultural logic of media convergence semantic scholar. Henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california.
It is complex because the content is unpredictable. Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk. This book is about the relationship between three conceptsmedia convergence, participatory. Impact of the media on the society november, 15 abstract mass media refers to the different technologies used in communication and interaction. Tutto convergence culture cross media cultura convergente cultura digitale holonic system humanistic management media convergence storytelling transmedia transmedia storytelling umanesimo digitale. It explores the flow of content distributed across various intersections of media, industries and. Amateur videos of stunts, fiction, parodies and pastiches abound. Julia has a background in american studies and working with folklife institutions and is working on a range of projects related to curatecamp digital culture. Henry jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Henry jenkins describes 5 processes that make up convergence culture. Digital cinema, media convergence, and participatory culture henry jenkins immersion in the virtual ornament.
A teenager doing homework may juggle four or five windows, scan the web, listen to and download mp3 files, chat with friends, wordprocess a paper, and respond to email, shifting rapidly among tasks. Convergence the driving force behind the new media. Convergence culture is a theory which recognizes changing relationships and experiences with new media. By convergence, i mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the. Professor henry jenkins is the director of the comparative media studies program and the peter deflorz professor of humanities at mit.